Where the program comes from.
It's how TikTok pays for videos of a minute or more, based on their qualified views. It grew out of the Creativity Program Beta, which replaced the Creator Fund in the US, the UK, France and Germany.
01
Creator Fund (2020)
The Creator Fund launched in the US on July 22, 2020, and later reached Europe.
02
Creativity Program Beta (2023)
Launched on February 20, 2023, by invitation, for original videos longer than a minute. On May 3 it opened to every US creator with 10,000 followers and 100,000 views in 30 days.
03
The end of the Creator Fund
From December 16, 2023, the Creativity Program fully replaced the Creator Fund in the US, the UK, France and Germany.
04
Creator Rewards Program (2024)
On March 18, 2024, the Creativity Program came out of beta with its current name.
05
Additional Reward and Mexico (2025)
In spring 2025 TikTok added the Additional Reward for quality, and on October 1, 2025 the program arrived in Mexico.
What counts as a qualified view.
Only qualified views earn rewards. TikTok's definition, point by point:
01
Five seconds or more
A view counts when someone watches for at least five seconds and doesn't tap “Not interested”.
02
One per account
Several views from the same account count as one.
03
Only from the program's countries
Two things are required: you have to live in one of the program's countries, and the view has to come from one of them. A view from a country where the program isn't available doesn't count.
04
From Search, 30 seconds
Views that come from Search count when they last at least 30 seconds.
05
No ads, no fraud
Ads, paid promotions and sponsored content don't count, and neither do fraudulent or paid views, your own views or views from View Boost.
How rewards are calculated.
Since spring 2025, what you earn is the sum of two parts. Not every video you post will earn rewards.
01
Standard Reward
The base, calculated from qualified views. It depends on where your viewers are and on the language of your content.
02
Additional Reward
A bonus tied to quality: average watch time, retention, completion rate and search value. Together with the Standard Reward, it sets your RPM.
03
What TikTok calls quality
Well-crafted videos (polished production and clear storytelling), engaging and specialized, in 1080p or higher.
04
The four criteria from 2024
When it launched the program, TikTok named originality, play duration, search value and audience engagement.
05
By invitation: Specialized Rewards
The US terms let TikTok invite creators to a monthly Specialized Rewards Program; according to Social Media Today, for film and TV, auto, learning and sports.
06
No official rate
TikTok doesn't publish how much it pays per 1,000 views, and its terms require creators to keep the program's metrics confidential. For an estimate, use our TikTok money calculator.
How to sign up.
First check whether your account qualifies: in TikTok Studio, the monetization section shows the programs you can join.
01
Open TikTok Studio
Go to your profile, tap the menu (☰) and open TikTok Studio.
02
Choose Creator Rewards Program
You'll find it inside TikTok Studio.
03
Apply
TikTok replies within three days. If it rejects you, you can apply again after 30 days.
04
Finish onboarding to get paid
Tax information, a payment method in your own name and identity verification.
When and how you get paid.
The dashboard in TikTok Studio shows your cumulative rewards; payouts follow a monthly cycle.
01
A daily estimate
The program dashboard shows an estimate in US dollars, updated every day.
02
On the 15th, from $50
Each month's rewards are calculated the following month and paid on the 15th, as long as they reach $50 (in the EEA, or its equivalent in local currency).
03
Below the minimum
In the EEA the amount is transferred anyway; in the US, it may expire at TikTok's discretion.
04
Through PayPal or other methods
In the US and the EEA, PayPal through Hyperwallet; in Mexico, TikTok Wallet or PayPal.
05
Taxes and identity
You have to complete your tax information and verify your identity, and rewards may be taxable. TikTok doesn't issue invoices for these payouts.
06
There may be a cap
The US terms let TikTok set a monthly or annual cap per creator; it doesn't publish the figure.
What doesn't earn.
Videos and accounts that TikTok leaves out of the program, according to its terms and the Creator Academy:
01
Short or barely seen videos
Videos under a minute, or with fewer than 1,000 qualified views.
02
Duets, Stitches and Photo Mode
None of them earn, even if they meet everything else.
03
Ads and sponsored content
Ads, paid promotions and sponsored content don't earn in the program.
04
Unoriginal or low-quality content
Copied, reused without creative edits, combined from other sources without adding anything, or with someone else's watermark; also split screens, meaningless reactions, low-quality images and slide videos.
05
Contact details or clickbait in the profile
An account whose profile includes personal or business contact information, or that mainly exists to attract followers, likes or ad clicks, isn't eligible.
06
Violations, deleted or private videos
Five video violations in 30 days leave you out; five account violations, for good. Deleted or private videos don't get paid.
AI videos and no face on camera.
What TikTok's official texts say, and what they don't:
01
The program says nothing about AI or your face
Neither the program's terms nor its Creator Academy articles mention AI or require you to be on camera. They ask for original, high-quality content that's eligible for the For You feed, and the final call is TikTok's.
02
Label it when it looks real
AI content that shows realistic-looking people or scenes must be labeled. Artistic styles such as anime don't need it, and neither does generic synthetic narration, as long as it isn't the recognizable voice of a known person.
03
The label doesn't cut reach
According to TikTok, turning on the AI-generated content setting doesn't affect a video's distribution as long as it follows the Community Guidelines.
04
What can leave you out
Slide videos, low-quality images, little original input, or using automation to run many accounts or post repetitive content. TikTok doesn't define what a “slide video” is. And conspiracy theories that blame powerful groups or institutions and are likely to undermine public trust or distort a matter of public importance aren't eligible for the For You feed.
05
Nobody can guarantee a video earns
Based on what TikTok has published, an AI video with no face on camera is neither banned nor guaranteed to earn: it's TikTok's call.
Make your TikTok videos, without being in them.
Bandi makes them and posts them for you. Whether they earn is up to TikTok.
01
From a topic or your own script
With an AI voice, images and animated captions. You can make them one minute long, the length the program asks for.
02
Posted to your TikTok
Connect your account through the official integration and Bandi posts them for you, on every plan, including the free one.
03
Declared as AI-generated
Bandi declares it as AI-generated content when it posts it to your TikTok.
Sources
Checked on September 28, 2026: TikTok's terms, Creator Academy, Community Guidelines and newsroom, plus Social Media Today (Specialized Rewards). Where TikTok's Spanish translation differs from the English original, we follow the English.
- 1TikTok Creator Academy — Creator Rewards Program
- 2TikTok Creator Academy (es) — Programa Creator Rewards
- 3TikTok Creator Academy (es-419) — Programa de Recompensas para Creadores
- 4TikTok Creator Academy — What counts as a qualified view?
- 5TikTok Creator Academy — RPM: the four key factors
- 6TikTok Creator Academy — Additional Reward
- 7TikTok Creator Academy — New RPM Dashboard
- 8TikTok Creator Academy — What videos are eligible
- 9TikTok Creator Academy — Creator Monetization Center
- 10TikTok Creator Academy — Verify your identity
- 11TikTok Creator Academy — AI-generated content label
- 12TikTok Creator Academy — Originality Policy
- 13TikTok — Creator Rewards Program Terms (US)
- 14TikTok — Creator Rewards Program Terms (EEA)
- 15TikTok Community Guidelines — Integrity and Authenticity
- 16TikTok Newsroom — Introducing the $200M TikTok Creator Fund (2020)
- 17TikTok Newsroom — The Creator Fund launches in Europe (2020-21)
- 18TikTok Newsroom — Creativity Program Beta (2023)
- 19TikTok Newsroom — Introducing the new Creator Rewards Program (2024)
- 20TikTok Newsroom — Programa de Recompensas para Creadores en México (2025)
- 21Social Media Today — TikTok Specialized Rewards (09-04-2025)
FAQ
Yes. The Creativity Program Beta came out of beta on March 18, 2024 and has been called the Creator Rewards Program since then. Before it, TikTok paid creators through the Creator Fund.